Building Great Guest Experiences With Phil Bruno
Includes a Live Event on 04/21/2020 at 11:00 AM (EDT)
The Experience Economy is here and now. If you don't know what that means, you need to slap yourself and dial in to this enlightening presentation. In this session, hyou'll learn the competitive advacntage of building experience, not just offering products and services. Success sgtories from PHil's own experiences with Fortune 500s, family-owned business and not-for-profits as well as business models from the leading organations like Starbuck's, Enterprise Rent-a-CAr, and Build-A-Bear Workshop will have you leaving this seminar with new ideas on creating memorable guest experiences that will keep them coming back! Just a few of the things you'll walk away from this session with include: -How and why we've evolved into the Experience Economy; The Importance of creative Customer Experience for Competitive Advantage; Why Satisfaction is Worthless; Using metrics for measuring your customers' current experience; Case studies from current national success stories.
CEO, Treat 'Em Right
As the founder and president of Treat ‘em Right, Phil Bruno has more than 37 years in experiential marketing. Bruno works with organizations to stage on-brand experiences that routinely exceed customer expectations through custom training sessions and engaging keynote speeches.
As a trainer and consultant, Bruno has created the industry’s first customized e-learning destination awareness and hospitality skills certification program. The program has garnered more than 30,000 graduates. As a top speaker, Bruno has been invited to present at numerous U.S. and international travel conferences.
Customer loyalty is achievable by routinely exceeding expectations
Earning a B.A. in Travel, Tourism and Transportation from Parks College of St. Louis University, Bruno initially went to work for Anheuser Busch, Inc. where he remained for more than 17 years leading on-brand experiences in several locations. Here, he learned the ins and outs of staging experiences including production and management. During his tenure, Bruno continuously increased both employee and guest satisfaction to record levels.
Bruno founded Treat ‘em Right on a simple but crucial platform – Customer loyalty is achievable by routinely exceeding expectations. In today’s experience economy people rate their entire experience when purchasing products or services. Additionally, the new breed of employee is doing the same thing with their employment experience. Any organization can’t exceed customer expectations until you provide a very positive experience for its employees.