In the Age of the Tourism backlash, We Need 'Destination Stewards' With Jim McCaul
Includes a Live Event on 06/17/2020 at 11:00 AM (EDT)
- Registration Closed
In recent years, there has been a gradual but marked shift away from simply marketing destinations towards actively managing them. The primary goal in doing so is to enhance the traveler experience. But if we look closely, too often this focuses on the consumer-traveler mindset. It’s time to upgrade our systemic thinking too, and think in terms of destination stewardship. Attendees will learn why destination stewardship is an essential role for any destination organization, and how leading DOs are already stepping into this space.
VICE PRESIDENT, DESTINATION DEVELOPMENT
Jim has an extensive background in the travel and tourism industry and a wealth of knowledge about how destination marketing organizations can position themselves to be champions in their communities.
For Resonance, he manages destination development planning, programs and resources that support clients’ goals to provide value to tourism industry stakeholders and enhance quality of life for communities.
Prior to joining Resonance, Jim held senior positions with Destinations International, the global trade association for destination marketing organizations. Most recently, Jim served as Vice President of Destination Development & Advocacy, where he was responsible for executing destination management and public policy operations, including advocacy education and training, development of destination tools and best practices, industry research, and related public affairs activities. He also helped lead the ground-breaking DestinationNEXT initiative, which provided destination marketing organizations with practical actions and strategies for sustainable success in a dramatically changing world.
Along with a Masters in Tourism with a focus on Sustainable Destination Management from George Washington University, Jim also holds a certificate in Placemaking and Community-Based Urbanism from New York University. He has taught industry courses as part of Destinations International’s Certified Destination Management Executive (CDME) program, authored industry policy briefs, and spoken at numerous industry events on destination development and management. He is a member of Destinations International’s Advocacy Committee.