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Google DMO Pilot Program Presents: How To Represent Your Destination in AI-Powered Search Experiences

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Recorded On: 09/10/2025

The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business members optimally represent their business and your destination's community. 

Presented by Google as part of Destinations International's Technology & Digital Marketing Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Elise Hickel

Partnerships Lead, Travel + Local Search

Google

Farah Shirzadi

Partnerships Lead, Travel + Local Search

Google

Lisa Landsman

Head of Industry Engagement & SMB Success

Google

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Google DMO Pilot Program Presents: How To Represent Your Destination in AI-Powered Search Experiences
09/10/2025 at 1:00 PM (EDT)  |  Recorded On: 09/10/2025  |  60 minutes  |   Closed captions available
09/10/2025 at 1:00 PM (EDT)  |  Recorded On: 09/10/2025  |  60 minutes  |   Closed captions available
Presentation Slides
Open to download resource.
Open to download resource.