Privacy concerns have rightly limited some of what is possible with various datasets. Mobile location wasn’t spared, but the impact has not been as severe as initially feared. With that in mind, this data can provide an excellent understanding of travel behavior. Deliver relevant messaging to users with an affinity for your brand, segment them by hotel class, and show the right experience at the right time. Drilling deeper, you can even rate sections of your website to track which content is effective at driving conversions. Join Tourism Economics Vice President, Americas Zeek Coleman as he highlights these insights and more to help boost your marketing strategies.

In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.

Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp strategies! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar cannabis challenges in a collaborative roundtable format. Important Note: This opportunity is only available for Destinations International members.

Effective workforce development is vital to the present and future success of any destination. Join us for the next BizOps virtual roundtable session, which will feature a panel of three organizational development experts from the Fired Up! Culture team, to learn how destinations can successfully navigate career pathing and succession planning to lead their workforces forward. You will discover why these strategies are vital and go beyond simple title changes and promotions, plus take away practical tips on how to get started on developing and implementing these strategies to get the most out of your career pathing and succession planning initiatives. Bring your questions and workforce challenges to this session and prepare for the future today!