Level Up Your Attribution: Practical Strategies for What's Next

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Includes a Live Web Event on 08/11/2026 at 11:00 AM (EDT)

The traveler journey is becoming harder to track. AI platforms are changing destination content discovery, technology partners are becoming a bigger part of the website experience, and inconsistent tracking can leave important gaps in the story.

In this practical session, we’ll explore ways to strengthen attribution from the ground up:

UTM best practices
Tips for getting more from your attribution dashboard
How to track technology partners integrated into your website
Emerging AI traffic patterns and what it could mean for website visibility, engagement, and measurement

Using real-world examples from WIC, including a Mindtrip use case, attendees will leave with ideas they can apply across attribution solutions to uncover stronger insights and better connect digital engagement to real-world impact.

Ellie Meinen

Solutions Engineer, Attribution Solutions

Tourism Economics

Ellie Meinen is a Solution Engineer for Attribution Solutions at Tourism Economics. She joined the team in 2025, bringing extensive experience in location data, media strategy, digital advertising, and customer success. Ellie specializes in helping clients leverage Attribution Solutions to extract meaningful insights from their media investments and website traffic, enabling a deeper understanding of visitation trends.

With a background spanning the location data industry and travel-focused media strategy at an advertising agency, Ellie is passionate about delivering actionable insights and empowering clients with data-driven knowledge. Her ability to translate complex analytics into strategic opportunities—combined with her deep understanding of the tourism industry—helps clients maximize impact within their organizations and communities.

Laura Speicher

Director of Attribution Solutions

Tourism Economics

With over a decade of experience in digital media and attribution, Laura has established a reputation as a leader in the field. As Director of Attribution Solutions, she helps inform product strategy and roadmap development while leading teams focused on client success, account management, and the delivery of actionable insights. A strong advocate for data-driven decision-making, Laura is particularly adept at leveraging location and attribution data to enhance marketing solutions, ensuring campaigns are not only creative but also measurable and effective. She works closely with clients to transform complex data into meaningful business outcomes, helping organizations make smarter, more informed decisions. Passionate about driving results through technology and innovation, Laura continues to push the boundaries of attribution, helping clients navigate the ever-evolving landscape of digital media and advertising.