Media Impact Calculator for Destination Organization Websites

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Recorded On: 10/29/2024

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community.

Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC.

Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

Presented by Tourism Economics as part of DI's Advocacy Tools Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Adam Sacks

President

Tourism Economics

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.

For more than 25 years, Adam has worked with destinations, industry associations and companies around the world in the areas of policy analysis, market assessments, and economic impact. His work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers and investors.

Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.

Adam is a frequent presenter at conferences (where he occasionally plays the guitar) and is a member of the U.S.Department of Commerce, Travel & Tourism Advisory Board.