The Future of Creative is Female

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Recorded On: 06/20/2024

Despite women holding only 29% of leadership roles in advertising globally, their influence is profoundly reshaping the industry. During this dynamic webinar, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Our accomplished presenters will also share compelling destination case studies that illustrate the importance of representation and showcasing diverse voices in your promotional efforts.

Presented by Sparkloft Media as part of Destinations International's Social Inclusion Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Kate Adolphson

Associate Director, Production Services

Sparkloft Media

With over 10 years at Sparkloft, Kate has crafted the preproduction process for and produced most of Sparkloft's photo and video productions. Her main gig? Making sure everything's set up before the cameras start rolling—from sorting out schedules and permits to finding the right crew, casting talent, and, most importantly, keeping budgets in check. From award-winning docu-series and activations to hype videos, dynamic brand launches, and eye-catching campaign assets, she's the go-to guru for all things production.

Sam Morales

Associate Creative Director

Sparkloft Media

Sam is the all-star for all things art direction and overall creative at Sparkloft. In just over 2 years, she has redefined the essence of art direction within the production process, leaving a mark on some of Sparkloft's most significant shoots. But what exactly does art direction in a production mean? It means ensuring everything looks exactly how it was envisioned —from activations and athlete announcements to hype videos and campaign launches, Sam leaves no leaf unturned, literally.