Understanding and Maximizing True Economic Impact of Destination Marketing

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Includes a Live Web Event on 12/05/2024 at 1:00 PM (EST)

Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.

Presented by Amadeus Hospitality as part of Destinations International's Success Measurements for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Maria Sheetz

Senior Director of Media Solutions

Amadeus Hospitality

Maria Sheetz is the Senior Director of Media Solutions at Amadeus Hospitality. She works to support DMOs and state tourism offices in the United States and Canada with Amadeus' offerings including research data and media solutions to drive growth to the destination through digital marketing. Prior to Amadeus, she worked as a Senior Director, Partner Development at Brand USA. In that capacity Maria managed the relationships with tourism boards, DMOs, hotels and attractions to deliver international marketing programs helping drive inbound international travel to many US destinations. Earlier in her career, Maria held previous leadership roles in marketing, sales and strategic partnerships at Choice Hotels International.