Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

Incentive travel represents $112 billion in spending, roughly 8% of the global business events industry. Investment per participant also far exceeds other business events at an average $5,000 per participant. So how can destinations attract and win more of this valuable business? During this informative webinar, we will share the latest findings and major takeaways from the Incentive Travel Index, the annual study from SITE and the Incentive Research Foundation. Join us and discover the key trends and priorities of today’s incentive program clients and unlock the potential of incentive travel for your destination!