As destinations face declines in international arrivals, eroding consumer confidence, increased demands from community leaders, greater likelihood of natural and other disasters, and other dynamic distractions, the need to leverage community alignment tools becomes more pronounced. This webinar provides a series of destination examples that utilized community alignment to reposition the destination and prepare the organization, its destination partners, and its overall community to prioritize key needs and focus tourism direction.

This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data.