If your destination is feeling the pressure, from visitor growth to community pushback to climate-related disruptions, this is your sign: it’s time for a shift. Stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your destination organization. Embedded in your strategy, baked into your operations, and championed by every department. In this session, we’ll explore how to make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions: planning, marketing, funding, and measurement. We’ll cover how to establish baseline assessments, build cross-sector stewardship committees, and realign your performance metrics to reflect true community value. You’ll also hear two case studies from 4VI and Visit Durango that show what this looks like in practice. This session is for any tourism leader who is ready to stop bolting stewardship onto the side of their organization and start building it into the foundation.

Join MMGY and GWI for a dynamic session that dives into one of the most powerful global travel phenomena – the FIFA World Cup. As the world gears up for the next tournament, this webinar unpacks the scale, spirit and strategic opportunities behind the World Cup related to travel for travel, tourism and hospitality brands. In "Capturing the Global Game," we’ll explore the growing influence of sports-driven tourism and what makes World Cup travelers uniquely valuable for destinations, travel brands, and marketers. From domestic superfans to international explorers, you’ll gain a first look at emerging traveler personas and their shared characteristics, differing decision drivers and media consumption habits. In collaboration with GWI, the session will also spotlight key markets and audience insights from countries with the largest volume of opportunity in this space. Learn how to connect with these high-intent travelers through your paid media strategies and craft messaging that resonates through the stages of the World Cup season.

Join Miles Partnership and Destinations International for an inside look at how esports is reshaping travel, tourism and destination strategy. This session brings together industry and destination leaders to explore the rapidly growing intersection of competitive gaming and tourism. We’ll highlight key perspectives, including from James Woollard, Director of Market Development at BLAST, who will discuss what organizers look for in a host city, lessons from the BLAST.tv Counter-Strike Major hosted in Austin earlier this year and how destinations can stand out. Visit Austin and Visit Raleigh will also share real-world examples of how destination organizations are entering the esports space, hosting events and measuring success. Don’t miss out—reserve your spot today to gain fresh insights and actionable takeaways on one of travel’s fastest-emerging opportunities.