Join Destinations International and Tourism Economics for an in-depth discussion on the Destination Promotion: A Catalyst for Community Vitality report, originally released in 2024. We’ll reflect on its impacts across the global destination community and the increasing recognition of destination promotion as a catalyst for community well-being, economic advancement, and shared prosperity. Gain insight on how the report is leveraged to strengthen advocacy, communicate value to stakeholders, and integrate research findings into broader community and economic development strategies. You'll walk away understanding the opportunities for regions, states, and provinces to partner in adapting the framework to local contexts and priorities.

Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors. The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents. These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

Discover how destinations and organizations are opening fresh revenue streams by blending membership programs, advertising opportunities, and digital tools. This session will demonstrate how to leverage technology in partnership strategies to replace or expand advertising dollars, engage local businesses, and strengthen stakeholder collaboration. You'll learn how destinations are using new tools and partnerships to increase revenue, ways to add advertising to complement existing programs, strategies to connect membership growth and advertising dollars, and creative approaches to open new partnerships with stakeholders.

As destinations face declines in international arrivals, eroding consumer confidence, increased demands from community leaders, greater likelihood of natural and other disasters, and other dynamic distractions, the need to leverage community alignment tools becomes more pronounced. This webinar provides a series of destination examples that utilized community alignment to reposition the destination and prepare the organization, its destination partners, and its overall community to prioritize key needs and focus tourism direction.

Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

Across North America and beyond, destination leaders are increasingly seeking ways to engage Indigenous communities with respect and authenticity. Yet many still feel uncertain about where to begin or how to deepen their commitment. This interactive session creates space to start that journey together. Join Social Impact Committee Leads Teresa Ryder, Director of Partnerships at the Indigenous Tourism Association of Canada and Rebecca Thomas, Public Relations Specialist at Discover Salt River for a dialogue on the importance of place, decolonizing our mindsets, and pathways to building meaningful relationships. Through speaker reflections and live Mentimeter engagement, we’ll address the discomfort of “getting it wrong" and the small but powerful shifts that help build trust with Indigenous communities. Whether you're just beginning or already on your path to reconciliation, this session invites you to pause, reflect, and take the next step toward becoming a more conscious and respectful destination leader.

Understanding how to protect and strengthen destination reputation has never been more critical as societal issues increasingly influence traveler and event planner perceptions. Join Destinations International for an in-depth session that explores key findings from the recently released research study, Destination Reputation: Responding to Societal Issues, developed with the support of the Destinations International Foundation. This session will provide a deeper dive into the full set of research materials now available to destination organizations, including a comprehensive research report, a key findings summary, a customizable presentation template, and forthcoming action briefs. Attendees will gain a thorough understanding of how political climate, public safety, accessibility, and social values are shaping destination selection and long-term brand positioning.

Destinations International is launching a virtual activation to gain recognition for the important contributions of the destination sector and those who work it in by promoting annual celebration of February 19 as "Destination Professionals Day." The first observation will be Wednesday, February 19, 2025. We encourage you to join this webinar to learn more about what's planned and how you, your colleagues and your organization can get involved to show your support.

Join us for an insightful webinar that explores how tourism can become a catalyst for meaningful change in local and indigenous communities. We will provide an overview of Expedia Group's Destination Giveback Initiative and other collaborations with destination organizations that support local causes and indigenous tourism initiatives. During the session, we will highlight: Examples of impactful partnerships, in particular with Destination Canada and the Indigenous Tourism Association of Canada (ITAC). Strategies for fostering community-centric tourism and addressing local needs through tourism initiatives. Opportunities for travelers and businesses to actively engage in supporting Indigenous tourism development. Insights into Expedia Group’s travel media network and its role in promoting selected initiatives. A vision for a sustainable tourism future that prioritizes community well-being and indigenous engagement.

Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!